In the virtual world, few things are better than a website that’s simple, and easy to use. It doesn’t only help your users, it is critical to helping you to achieve what you want – enquiries, sales or subscriptions. In other words, whatever the goal of your website is.
So, how do you get started?
Here are 5 ideas to help you simplify your website and get it closer to start generating leads and sales.
1. Focus on what is most critical
What is most important for you as someone running the business doesn’t necessarily have to be as important for your clients. It is very difficult to decide what should and what should not be mentioned on your website. So first, try to focus on what exactly you want to say or show. And then continue along those lines and limit your thoughts only on that one basic element.
Try to make sure that there is no ‘simple’ way to leave the page that generate sales or sign ups. Try to populate the page with the content or elements that either make the user to click the right button or at least make the user entertained for a bit longer.
2. NO to Unnecessary Elements
These can be various widgets, sidebar elements, blog meta details, links etc. All these can potentially take user from your website which is something you surely do not want them to do. So remove everything that is not really getting you any use.
3. Number of Pages – less is more
Try to think what all individual pages mean for your business or sales. Do you really need the page called About us when you can put all necessary info about your business on the Home page? Try to behave on your website as you do on other sites. Where do you go first? What do you do on the website. Do you really read all the content before you make a purchase? Even if you reduce the number of pages by one it can have huge impact.
We all know how difficult it is to choose from loads of options. We aren’t talking only about the websites, it works everywhere. It can be ultimately very confusing if user has too many choices, too many options to click.
So try to make navigation as simple as possible by reducing number of side menus.
4. Get More Content above the Fold
Try to put as much content as possible to the part of the website you can see without scrolling down. It is a fact that most of the people spent longest time exactly on that part of any website. So if you want to make your website effective, focus on that very part of the page. Use call to action buttons, add latest news, sign ups – basically add the information there that is most important for the online success of your website. If there is not enough space for more content, just try to make it by adjusting the top menu, logo etc..
5. Limit Your Colour Scheme
Try to stick with 2 or 3 colours on your website. Again there is so many lovely colour combinations, but again, even here is the saying ‘less is more’ true. Start with 2 or 3 shades, and then you can add 1 later, if you really want to highlight something.
Also make sure you do not get carried away with different website patterns. Even though you like them and you think they suit your website style, once you see the complexity, it can come out very disorganized and disharmonious. There are some useful colour scheme generators or pallets you can always look at if you need a help.
To go one step further, rather than assuming what your website visitors want, have a simple test carried out by friends or relatives. They can give you qualitative feedback on your website, what works and what does not.
Just to sum up:
1. Focus on the most important
2. Remove the distracting elements
3. Less pages
4. More content above the fold
5. Opt just for 2-3 colours
Looking for professional Web Designer Services? WDL can help you – call 0208 1500 294.