For many years, Google has emphasized on quality content in the name of search ranking and proper search engine optimization (SEO). With recent changes however, it’s not just
about the content anymore.
Google is now asking websites to try and keep their loading times as little as possible and that this may have an impact to your website’s ranking with the search engine results
page. This means that if you are serious about getting your website displayed higher than your competitors, one of the factors that could help you achieve this is by making sure
that your website loads faster than your competition.
According to Google, the website load speed serves as a reflection of the rate of how a website responds to user or web requests. This means that the competition also now
includes how the initial page loads. Nonetheless, Google does not forget about the fact that websites use different hosts. Site speed scores are in fact computed against the rate
of how the initial page loads along with the kind of host server.
The main reason why Google is now emphasizing the importance of site is because the Internet giant sees good site speed as something ideal for the site owners, users and
Internet as a whole.
Google also notes how site owners may be able to save more money if they boost their site’s performance.With over 70% of the search engine market share, Google’s SEO
recommendations need to be taken quite seriously by website owners and webmasters.
How can I check the load time of my website?
If you would like to find out how to check the load speed of your website, there are many online tools you can try, such as:
Since it has only been a year since Google has decided to take into consideration the site speed, search queries are still not heavily affected. However, now may be a good time
to start thinking about this before everyone else.
How Flow20.com can help
As an experienced Web design company in London, we fully understand how important it is for a website to have optimal loading speed as well as various other
factors that determine the overall conversion and therefore, the success rate of a website, such as accessibility, cross-browser compatibility, confirming to HTML standards and so
on.
If you would like a quote for website design or for a website redesign, please get in touch – you can reach us on 0208 133 0754 (Mon – Fri, 9:30am – 5:30am) or email
create@flow20.com.