You can sell your business to your target audience within 60 seconds using a video if you just create a good script. Otherwise, your explainer video will not be worth much. Here are seven tips on how you can create such a video script after you have analysed your target audience, drafted your message properly and established your call-to-action, of course.
Tip no. 1: Do not write a long script.
The main factor you need to consider when establishing the recommended length of your video script is your audience. Remember that Internet users do not usually stay on a website for more than four minutes unless they find its content compelling enough or they decide they need the product or service it offers. Check out this great example.
Tip no. 2: Convey your message in the first 30 seconds of your video.
There is also a recommended length when it comes to your message and that is one sentence. Once you have found the winning formula, make sure you insert it in the first 30 seconds of your video. This way, the viewers will know what to focus on as they watch your video.
Tip no. 3: Address your audience directly.
Using pronouns such as “you” or “your” is not only the most forthcoming way to address your audience, but also the most effective way to convert them into buyers. Another way is to focus on the things they care about the most, on those details that can convince them to trust you and to buy your product or service.
Tip no. 4: Choose your tone very carefully.
It is very important that you think about your customer for a bit before choosing a tone. Try to state the purpose of your video in one sentence and your choice of a tone will definitely be much easier. Once you sort that out, your choice of the setting, the tempo, the dialogue and the characters will be even easier. Here’s an example of a video with a professional and to-the-point voiceover.
Tip no. 5: Create a story.
Explainer videos often present a problem, provide a solution, present the way it works and invite their viewers to take action. Few of them introduce people who have benefited from the products or services they are advertising or present their benefits, which is a pity because stories constitute the most compelling and effective way to present a product or a service and its benefits.
Tip no. 6: Make sure your humour supports the message you are trying to convey.
Humour can be a tricky thing if not used properly. Any misplacement or poor timing can drive your customers away rather than convert them into buyers, so make sure you introduce it in the right place at the right time. Sometimes, introducing it in an animated video is both safer and more effective.
Tip no. 7: Find the right pace.
Finally, you should always make sure that your viewer has enough time to absorb the information presented in your video and that your voiceover has enough time to breathe. Therefore, the ideal pace you are looking for is somewhere between 125 and 150 words per minute.
So, remember these tips when you create your video script. Remember that it is essential that you look into the best ways to make your video as comprehensible and engaging as possible and you will get the desired results.
This is a guest post written by BDM Talk, providers of a range of outbound call centre solutions.