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Tips on Making Your Website Load Faster – Part 2

So, you have optimised the images on your website, as well as your CSS files, your HTML code and your JavaScript files, you have enabled the caching and also upgraded your hosting plan. You are on the right path to setting up a fast website that is bound to improve your conversion rates and therefore your business. But why stop here? Here are a few other tips on making your website load faster.

Manage your scripting properly

scriptingUnfortunately, many website owners fall into the trap of adding unnecessary scripting to their websites in their attempt to improve their functionality, track users, load pages and so on, thus causing the loading times to be slower and slower. Therefore, when it comes to scripting, you should always consider, for instance, whether the scripts you are planning on adding to your website are in fact relevant to improving the users’ experience or just add to the cool aspect of your website. External scripts like bootstrap via content delivery networks, pop-up boxes and Like My Page boxes, external fonts and comment systems, they will all slow your website down considerably. Also, see whether you can combine your scripts into one file to minimise the use of resources and make sure your use of libraries is limited to those that do in fact contribute to an improved programming process. Last but not least, always make sure not to add duplicate scripts whether in internal or external files.

Clear the website baggage

As expected, the so-called website baggage plays an important role when it comes to improving loading times. Unnecessary code, overloaded databases – often encountered with e-commerce websites –, exceedingly repeated backups, unnecessary plugins, themes, revisions or libraries in the case of WordPress users, they all affect the speed at which a website loads its pages. Also, you want to remove useless spam comments or older software versions or store your media files externally. And the list goes on.

Use content delivery networks (CDNs)

Content delivery networks (CDNs), such as Amazon CloudFront, MaxCDN or CloudFlare, are optimised servers that operate based on the geographical locations of users, thus improving the performance of websites to benefit website users in every corner of the world. Designed to store JavaScript and CSS files, images and a number of other upload materials such as videos or PDF files, among others, they have become necessary tools in the context of improved loading times, especially of big websites. It should be noted, however, that the costs associated with CDNs can be rather high, particularly in the context of a considerable use of bandwidth.

And this is only part of the list of countless tips that can help to make your website load faster to consider as a website owner. Whether straightforward or a fraction more time-consuming, they are all worth your attention for they are guaranteed to boost your conversion rates and thus your business in the long run. So start improving your website performance now!

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